Waterloo Mortuary

This local Texan brand serving families processing the loss of a loved one was a unique story and brand for Austin. The logo started as a hand-drawn image from the client and needed to reflect both the history of Waterloo, TX as well as the purpose of the business, while providing differentiation from competitors in the area. Through Say It Gracefully’s genius design, we landed on a beautiful, industrial, warm brand with both masculine charm as well as beautiful placement of the W for digital and real estate placement.