ScottsMiracleGro
Consulting
About the project
ScottsMiracle-Gro, a leader in home and garden products in America, came to EJA with a unique need to create a Lawns and Green Space positive initiative, supporting the Scotts (Lawns) brand under SMG. The project included research, playbook development for internal and external audiences, messaging and narrative assembly, and activation concepts, as well as roll-out. The project included coordination with R&D, Comms, Brand, Leadership, Retail, and Consumer Insights.
PROJECT SCOPE
Lawns & Green Space Positive Initiative, including Playbook, Research, Messaging, GTM Strategy for E-commerce, and Roll-out
Executive Thought Leadership
DETAILS
Located: Marysville, Ohio
Sector: Lawn & Garden
Collaboration: Justin Salters, Hey Salty and Roman Minarik, PRM Creative
